In a move that could redefine how fight fans watch mixed martial arts, Paramount has struck a blockbuster agreement with UFC to exclusively stream the organization’s full slate of 13 numbered events and 30 Fight Nights per year on Paramount+, starting in 2026. Select numbered events will also simulcast on CBS, Paramount’s flagship broadcast network — bringing the Octagon to one of America’s largest TV audiences.
The partnership marks a dramatic shift away from UFC’s traditional Pay-Per-View model. Instead of paying hefty fees for premium fights, U.S. Paramount+ subscribers will gain access to the sport’s most anticipated events at no additional cost. For fans, this means more fights, fewer barriers, and a massive leap in accessibility.
David Ellison, Chairman and CEO of Paramount, called the deal a “major win” for both companies and the sport. “Rarely do opportunities arise to partner exclusively with a global sports powerhouse like UFC,” Ellison said. “Live sports are a cornerstone of our strategy, and adding UFC’s year-round must-watch events will drive engagement, subscriber growth, and long-term loyalty.” Paramount also intends to explore UFC rights beyond U.S. borders as opportunities emerge.”
Ariel Emanuel, Executive Chair and CEO of UFC’s parent company TKO, described the move as a “milestone moment” for the sport. “This agreement is an important realization of our strategy,” Emanuel said. “We believe in David’s vision and look forward to enhancing the viewing experience through technology and storytelling.”
Mark Shapiro, TKO’s President and COO, emphasized that the deal benefits all stakeholders — from investors and brand partners to the fighters themselves. “Our athletes will love this new stage,” he said, highlighting the broader exposure and expanded sponsorship opportunities the partnership will provide.
The UFC has grown into the world’s premier MMA organization, hosting 43 live events annually and delivering over 350 hours of live action. With an average annual value of $1.1 billion, the agreement’s payout is weighted toward the latter years of the contract. For Paramount, the deal bolsters its streaming ambitions at a time when live sports are proving to be one of the few guaranteed audience magnets in an increasingly crowded entertainment landscape.
For fans, it’s a win as they will no longer need to shell out for PPVs. For the UFC and Paramount, it elevates both brands via a strategy aimed at dominating both the cage and the streaming wars.
What will be especially interesting to monitor in the coming months, is what effect such a partnership has on other promotions’ approach to distributing their product. Fight fans have already seen several high profile boxing matches move to Netflix, as has the WWE.
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