Streaming giant Netflix has secured domestic broadcasting rights to stream the next 2 Women’s World Cups in 2027 & 2031. The deal will grant the company exclusive streaming rights in the United States for both events.
“This is a landmark moment for sports media rights,” FIFA president Gianni Infantino said. “As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football.
“This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix partnering together makes this a truly historic day for broadcasting and for women’s football.”
While financial figures have yet to be publicly disclosed, the deal has been heralded as the “most significant” pact that FIFA has made on the women’s side with a broadcast partner to date. The 2027 event will be a good litmus test for Netflix to determine appetite for event domestically as it will take place in Brazil, and not need to worry about late night/early morning time zone differences possibly affecting numbers.
According to a 2019 report published by FIFA itself, 1.12B viewers tuned in to watch the 2019 Women’s World Cup. And Netflix is hoping that after dipping their toes into the live sports streaming space with the Jake Paul vs. Mike Tyson fight, and upcoming Christmas NFL games, that they’ll begin to become major players in the sports world.
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