Sports drink producer BioSteel has been granted naming rights to the PGA Tour Americas annual event in Ontario as the company expands its marketing into the world of golf.
The event formerly known as the Windsor Championship will now be rebranded as the BioSteel Championship moving forward. This year’s event will be contested between August 1-4th at the Ambassador Golf Club in Windsor, ON.
“We’re thrilled to partner with BioSteel and look forward to continuing to positively impact the Windsor community as we showcase the next generation of PGA TOUR players,” said Adam Wagner, tournament director for the BioSteel Championship. “With the support of an industry leader such as BioSteel, the BioSteel Championship will raise significant funds for charity, showcase our fantastic city, generate economic activity and instill civic pride.”
The Canadian based sports drink has been looking to expand its marketing efforts which have focused largely on team sports such as basketball and hockey to date.
“We are excited to announce BioSteel as the title sponsor for the BioSteel Championship on PGA TOUR Americas,” said Dan Crosby, CEO of BioSteel. “This partnership represents a significant step in our mission to provide clean, healthy hydration and sports nutrition to athletes and active individuals around the world. The BioSteel Championship embodies excellence, dedication, and peak performance — values that align perfectly with BioSteel’s commitment to supporting athletes at every level. We look forward to an exciting tournament ahead and to keeping the players and fans fueled with our premium hydration and sports nutrition products.”
The newly minted BioSteel championship will see a field of 156 golfers compete for a $225,000 tournament purse over the course of 4 days. The 72 hole event will also allocate Fortinet Cup points to participants based on their final scores.
At the end of the 16-event season, the top 10 point producers will receive Korn Ferry Tour cards for the 2025 season. The Korn Ferry Tour is the final step for professional golfers before reaching the PGA ranks.