LIV Golf and the CW Network have announced that they’ve reached a multi-year partnership which will see the network hold the live and streaming rights to all 14 of the league’s global events.
CW is one of the 5 major broadcast networks in the US and is predominantly owned by Nexstar Media Group, Inc. which is America’s largest local television and media company.
Weekend tournaments are set to air live on Saturdays and Sundays on The CW and The CW App. Friday rounds will be available exclusively via the app. LIV also announced that it would be returning its full broadcast team in 2023 as well. A lineup that includes Arlo White, David Feherty, Jerry Foltz, Su-Ann Heng, Troy Mullins, and Dom Boulet.
“This is a momentous day for LIV Golf as this partnership is about more than just media rights,” CEO Greg Norman remarked. “The CW will provide accessibility for our fans and maximum exposure for our athletes and partners as their reach includes more than 120 million households across the United States.”
“We’re very proud to note how consequential it is that a league that has only existed for one year has secured a full broadcast deal in its debut full league season. The CW and its majority owner, Nexstar Media Group, recognize the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport. The CW is a world-class media partner, and we are honored to be joining forces to further bring LIV Golf to life as they stake their claim in professional sports.”
The partnership ends a competitive bidding process which at one point appeared to be headed towards a partnership with Fox Sports. The rumoured deal would have seen LIV Golf broadcast across FS1 & FS2 channels, but ultimately never materialized as The CW were able to get the deal across the finish line first.
“Our new partnership between The CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league,” said Dennis Miller, President of The CW network. “With CW’s broadcasts and streams, more fans across the country and around the globe can partake in the LIV Golf energy and view its innovative competition that has reimagined the sport for players, fans and the game of golf. For The CW, our partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers and CW affiliates. This also marks the first time in The CW’s 17-year history that the network is the exclusive broadcast home for live mainstream sports.”
LIV’s 2nd season is scheduled to kick off on February 24th at El Camaleon Golf Course in Mayakoba, Mexico.
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